Pennomi

China has a big problem with selling an identical product fifteen times through twelve different companies.

I think it’s an SEO strategy for Amazon, where they edge out any competition by being everywhere on the first page of search results. They also have the ability to game reviews by killing any products that get bad reviews and recreating them under a new brand.

Totally agree. Make a game, not a game engine!

Though as an unrelated counterexample, Kitten Space Agency is doing a custom game engine and development is scary fast right now. They’re doing all the work in public and it’s wild how good the dev team is.